Garrett Hendricks and I spent so, so long planning out these photoshoots that spanned over a few months, hundreds of miles, two states, hours of work, and genre melding scenes that perfectly represented him – a man from the Northwest who traveled South to pursue music and art.

Our first half of the project started in Nashville at the goat farm he worked at for years after moving from Washington where he is originally from. We wondered around the farm, serenaded the goats, and followed after the cows for an hour or so. We wanted to tap into what it felt like to be a musician in Tennessee and in Nashville – tired, but hard working. Striving for something more. Balancing the magic of the connections and city with the shallow-ness that has always been there.

The second half of the project brought us to Washington around his old hometown and where he grew up. I had the pleasure of getting to drive around in a borrow Tacoma, following GH through Washington towns, mountains, and flowing rivers. We got exactly what we needed, starting with hoping on horseback and working a big ole goofball in the arena.

“There will be horses” is the fastest and easiest way to get me to say yes to any and all projects.

The outcome of all of this work was exactly what we wanted and needed it to be – honesty.

The foremost concern with visuals to musicians is representation. As much as we all like to try and avoid it – books will be judged by their covers and so will albums. The visuals connected with your work are at the forefront of attracting your ideal audience, bringing people in, showing exactly what you’re offering up, showing who you are before anyone even listens.

These aren’t just little squares to post on Instagram. This is true, deep, meaningful marketing that doesn’t feel like a lie, that doesn’t feel like selling out. The work you do with me will represent you in magazines, in articles, on social media, on your music itself. Your audience will more than likely see your album covers before they ever listen to your music. This gives them a honest reason to click, to listen, to lean into what you’re sharing.

You interested? Get in touch, gimme a holler.

Check out Garret and his work:

Garrett Hendrick’s Instagram

KB From Tennessee is a musician branding film photographer based out of Tennessee but traveling anywhere in the US and the world to work with like-minded musicians looking for something honest and badass. Photographer specializing in album art, Western Branding, musician branding projects, and film.